OUR APPROACH

See the whole picture first,
then decide where each piece belongs.

Real wealth planning doesn’t start with a product, an account or an investment. It starts by looking at the whole family together.

Income, investments, corporate assets, real estate, debt, tax, insurance, retirement and legacy aren’t separate problems.

We look at how they relate first, then decide what job each part should do.

Strategy first, then products.

START WITH THE WHOLE FAMILY

Planning doesn’t start with an account.
It starts with the whole family.

Two people in the same family may be at different stages of life.

Age, income, career, company, investments, real estate, debt, retirement timing and family responsibilities may all differ.

But in the end, these decisions affect the same family.

So we don’t start by asking:
“What should this account buy?”

We start by asking:
“Where is this family now, and where does it want to go?”

Two people can hold assets separately,
but a family’s future can’t be planned separately.

One family

THE WEALTH MAP

Put your wealth back on one map.

As assets grow, what matters isn’t adding another account — it’s seeing how they relate.

My familyThe centre of the plan

Each part has its own role, but no part truly stands alone.
One change often affects several other places at once.

Select an area to see what it connects to.

My family: the centre of the plan

EVERY DOLLAR HAS A JOB

Give every dollar its own job.

Not all money should chase the same goal.

What job should this money do for the whole family?

Liquidity

Available at any time, keeping options open for the family.

Growth

Carries the job of long-term growth.

Risk

Protects the whole plan from being knocked down when the unexpected happens.

Retirement

Turns the wealth you build today into cash flow you can use in the future.

Tax efficiency

It’s not just how much less tax you pay today, but the after-tax result across holding, using and passing on wealth.

Legacy

Helps the wealth that remains reach the next generation in a better way.

The real question isn’t:
“Which product is best?”

It’s:
“What job should this money do for the whole family?”

Products are just materials.
Strategy decides where the materials go.

DECISIONS & TRADE-OFFS

One decision
look at what it affects.

Wealth planning rarely has a single “right answer”.

The same decision can lead to completely different results in different family structures.

We’re not trying to make things complicated.

We’re trying to avoid using a partial answer
that creates a bigger problem somewhere else.

01

What problem does this decision solve today?

02

Which parts of the wealth map will it affect?

03

It may look good before tax —
what’s the after-tax result?

04

Will it reduce the family’s cash-flow flexibility?

05

Five, ten, twenty years from now,
what will this decision have become?

06

What does it mean for your partner and the next generation?

My family
Family cash flowPersonal investmentsCorporate assetsReal estateDebtRisk protectionRetirementLegacy

TWO PERSPECTIVES, ONE PLAN

Two perspectives,
one family in the end.

Wealth structure and investment management aren’t two unrelated things.

A family needs to know its overall direction, and it needs the assets in the blueprint to be managed continuously.

Natural portrait of Lisa Li, smiling and wearing glasses

Lisa

Sees the family’s whole wealth structure

TaxCash flowRiskRetirementLegacy

Lisa focuses on the connections between decisions:
how today’s choices will affect the money the family can use in the future, and the wealth it can finally leave behind.

One family
One strategy
A complete wealth blueprint

François

Researches investments and asset allocation

Market researchAsset selectionPortfolio managementRiskOngoing review

François focuses on how the assets in the blueprint are researched, managed and adjusted over time, so that investment decisions always serve the family’s overall plan.

Different areas of focus,
but in the end they answer the same question:

how can these assets work together for this family?

PLANNING IS ONGOING

A plan isn’t something you make once
and put away in a drawer.

  • Families change.
  • Income changes.
  • Companies change.
  • Markets change.
  • Real estate changes.
  • Retirement gets closer, and the next generation grows up.

So a good wealth map has to be adjusted as the family changes.

The purpose of a review
isn’t to sell another product.

It’s to confirm that the original arrangements
are still doing the job they were meant to do today.

Family changes
Look at the whole picture again
Confirm what still works
Adjust only what truly needs adjusting
Keep moving forward

See the whole picture first.
Then make each decision.

Start with your wealth map.

Bring together what you already own, the questions you’re facing and where you want to go — and we’ll look at the whole picture first.